BMJ Mental Health is delighted to announce a new section called Experience, Ethics, Equity that seeks submissions of primary research, systematic reviews, and perspectives and commentaries. We set out the case for such a section, and then give some guidance on article types and priority areas for research, practice and policy. Ethnic minorities and racialised groups are less likely to be represented in research and, with some exceptions, less commonly occupy higher management positions or have opportunities to influence policy and practice.